The project:
EXPAND YOUR WORLD
Why did we called the project with this specific name? Expand your world, maybe some people would think it transmited much more expectative for the project. However it describes perfectly our aim with the project. It may help some ONG to be known all around the world!
Although the initial idea wasn't focused on helping ONGs, it was helping all kind of enterprises, following the advice of our Digital Humanities teacher and the classmates one, we finally focused our project on helping ONGs. A part from the different advices that we recived, another cause of focusing our project was that we thought we were unable to do an advertisement as good as the usual TV ones. So started thinking on a possible variation of the project. Suddenly we came up with an idea, why don't we create commercials for ONGs who aren't able to pay for them? We decided that it was the perfect solution for our doubt.
It was a thing that motivated all us a lot because it still involved digital tools, recording with a camera and learning things about marketing, so we didn't have to change much more things about the initial project.
The project consists on creating and improving this website day by day. Here any ONGs can ask us to create an advertisement for them so as to promote their ideology or their needs and aims. And all this services for FREE!
We also found necessary to create an example advertisement and upload it to the web, you can have a look! This way, any ONG that visited our website can know the way we work and produce our commercials, and if they liked it, they just need to ask for one and have some patience. But not much, we only last a week to record it and produce it!
Also this example ad and the ones that we hope to do will allow us to learn a lot of things and to turn into professional marketing people!
Although the initial idea wasn't focused on helping ONGs, it was helping all kind of enterprises, following the advice of our Digital Humanities teacher and the classmates one, we finally focused our project on helping ONGs. A part from the different advices that we recived, another cause of focusing our project was that we thought we were unable to do an advertisement as good as the usual TV ones. So started thinking on a possible variation of the project. Suddenly we came up with an idea, why don't we create commercials for ONGs who aren't able to pay for them? We decided that it was the perfect solution for our doubt.
It was a thing that motivated all us a lot because it still involved digital tools, recording with a camera and learning things about marketing, so we didn't have to change much more things about the initial project.
The project consists on creating and improving this website day by day. Here any ONGs can ask us to create an advertisement for them so as to promote their ideology or their needs and aims. And all this services for FREE!
We also found necessary to create an example advertisement and upload it to the web, you can have a look! This way, any ONG that visited our website can know the way we work and produce our commercials, and if they liked it, they just need to ask for one and have some patience. But not much, we only last a week to record it and produce it!
Also this example ad and the ones that we hope to do will allow us to learn a lot of things and to turn into professional marketing people!